James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)
Czaja, Ronald (author), Hoban, Thomas (author), Woodrum, Eric (author), and Department of Sociology and Anthropology, North Carolina State University, Raleigh, NC
Format:
Journal article
Publication Date:
1992
Published:
USA: Rural Sociological Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06663
biotechnology, James F. Evans Collection, The extent and sources of public opposition to the use of genetic engineering in agricultural production are examined through data from telephone interviews with 220 farmers and 332 nonfarmers living in eight North Carolina counties. A model suggesting that public opposition to genetic engineering is influenced by demographic characteristics mediated by three intervening variables (awareness of genetic engineering, faith in government and industry, and moral objection to genetic engineering) is analyzed. Moral objection is the strongest predictor of opposition. Opposition is also related to lower awareness and less faith in institutions. Women are more likely to oppose genetic engineering than men. Implications of findings are noted. (original)
James F. Evans Collection, Consumer concerns over pesticide residues and food additives have been growing in industrialized societies, including the United States and Japan. However, little comparative research has been carried out to determine which household characteristics may be significantly associated with these heightened concerns, and whether or not the same factors are useful for understanding variation in these worries in more than one society. This paper examines food safety attitudes in Seattle, Washington, and Kobe, Japan, and discovers that while the absolute level of expressed concern is higher in Kobe, the predictive power of household characteristics in explaining attitudinal differences within countries is similar. Implications for rural areas and future research on family structures in capitalists societies are discussed. (original)
