1. Comments on Tisdell's critique of Nerlove-Waugh theorem concerning optimal advertising Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Schrimper, R.A. (author) Format: Journal article Publication Date: 1977 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00386 Journal Title: Review of Marketing and Agricultural Economics Journal Title Details: 45(4): 186-189 Notes: Phase 1