1. The generic advertising controversy: how did we get here and where are we going? Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Crespi, John M. (author) Format: Journal article Publication Date: 2003 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06008 Journal Title: Review of Agricultural Economics Journal Title Details: 25(2) : 294-315