1. How to better leverage benefits of fresh produce, floral in marketing Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Nickle, Ashley (author) Format: Journal article Publication Date: 2020-10-15 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11949 Journal Title: Packer Notes: Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.