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    Start Over Subject Term consumer trust Subject Term credibility (sources) Journal Title Packer

    1. Sustainability: Building trust with consumers is needed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Research report
    Publication Date:
    2020-11-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11903
    Journal Title:
    Packer
    Notes:
    Online from publication. 5 pages., Summary of a survey among U.S. consumers, performed by Aimpoint Research for The Packer. Findings suggested that the lack of a concrete definition of sustainability points to the need to earn consumers' trust regarding the food industry.