1. The 30-second effect: an experiment revealing the impact of television commercials on food preferences of preschoolers Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Robinson, Thomas N. (author) and Borzekowski, Dina L.G. (author) Format: Journal article Publication Date: 2001 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16679 Journal Title: Journal of the American Dietetic Association Journal Title Details: 101(1) : 42-46