Subject Term: health / Journal Title: Journal of Promotion Management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guion, Deidre T. (author) and Stanton, Julie V. (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11512
Journal Title:: Journal of Promotion Management
Journal Title Details:: 18 : 514-535
Notes:: 23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
Format:: Journal article
Publication Date:: 2007
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
Journal Title:: Journal of Promotion Management
Journal Title Details:: 13(3-4) : 383-398
Notes:: 17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
Journal Title:: Journal of Promotion Management
Journal Title Details:: 23(6) : 889-912
Notes:: 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
Journal Title:: Journal of Promotion Management
Journal Title Details:: 21 : 739-759
Notes:: 22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.

Bibleaves