Subject Term: animal welfare / Journal Title: Journal of Promotion Management

Start Over Subject Term animal welfare Journal Title Journal of Promotion Management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Waters, Richard D. (author) and Wang, Meredith L. (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11619
Journal Title:: Journal of Promotion Management
Journal Title Details:: 17 : 241-256
Notes:: 17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
Journal Title:: Journal of Promotion Management
Journal Title Details:: 23(6) : 889-912
Notes:: 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.

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