Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
