1. "Want to sell the farmer? Then key your appeal to the life he leads." Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Breyer, Ralph F. (author) Format: Abstract Publication Date: 1945 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07593 Journal Title: Journal of Marketing Journal Title Details: 9 (4): 390
