Subject Term: marketing communication and media effectiveness / Journal Title: Journal of Food Distribution Research

Start Over Subject Term marketing communication Subject Term media effectiveness Journal Title Journal of Food Distribution Research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:: Journal article
Publication Date:: 1992-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 23(1) : 137-152
Notes:: Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelley, Kathleen (author) and Kyde, Jeffrey (author)
Format:: Journal article
Publication Date:: 2012-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00990
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 43(1) 43-49

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