Search

    Start Over Subject Term economics of information Journal Title Journal of Food Distribution Research

    1. Assessing the effectiveness of MPP and TEA advertising and promotion efforts in the Japanese market for meats

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Comeau, Allison (author), Mittelhammer, Ron C. (author), and Wahl, Thomas I. (author)
    Format:
    Journal article
    Publication Date:
    1997-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10710
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (2): 27-35>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    2. Effectiveness of alternative export promotion strategies for branded food products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    3. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
    Format:
    Journal article
    Publication Date:
    2002-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    33(1) : 52-61

    4. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152

    5. New insights into supermarket promotions via scanner data analysis: the case of milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.