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    Start Over Publication Year 1998 Subject Term commodity promotion Journal Title Journal of Food Distribution Research

    1. New insights into supermarket promotions via scanner data analysis: the case of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    2. Research and advertising decisions in an open economy: the case of Colombian milds coffee

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen (author) and Sellen, Daniel (author)
    Format:
    Journal article
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10932
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (2): 14-26>

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