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    Start Over Subject Term extension programs Subject Term information needs Subject Term marketing Journal Title Journal of Extension

    1. Are your farmers confused about marketing? here's why and what to do

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrell, V. (author), Hurt, C. (author), Kirby, D. (author), and Hurt: Purdue University, Agricultural Economics Department; Harrell: County Extension Director and Agricultural Agent, Wabash County, IN; Kirby: County Extension Director and Agricultural Agent, Pulaski County, IN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 63 Document Number: C02218
    Journal Title:
    Journal of Extension
    Journal Title Details:
    24 (Winter 1986) : 15-17
    Notes:
    James F. Evans Collection

    2. Assessing the social media use and needs of small rural retailers: implications for extension program support

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(2)
    Notes:
    7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

    3. Building success of food hubs through understanding of the cooperative experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, Todd M. (author) and Severson, Roberta M. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.