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    Start Over Subject Term attitudes Subject Term marketing Journal Title Journal of Extension

    1. Assessing the social media use and needs of small rural retailers: implications for extension program support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(2)
    Notes:
    7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

    3. Local marketing and promotional efforts of Florida extension agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Hurst, Ashley (author), and Kistler, Mark (author)
    Format:
    Journal article
    Publication Date:
    2007-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29971
    Journal Title:
    Journal of Extension
    Journal Title Details:
    45(2) : 2FEAS
    Notes:
    11 pages.

    4. Promoting alternative enterprises: assessing farmers' needs in research, education and extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Muhammad, Safdar (author), Isikhuemhen, Omoanghe S. (author), and Basarir, Aydin (author)
    Format:
    Journal article
    Publication Date:
    2009-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03116
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(6) : Article 6RIB5

    5. The ability to relate: assessing the influence of a relationship marketing strategy and message stimuli on consumer perceptions of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author / Lundy, Lisa K.), Irani, Tracy (author), and Ruth, Amanda (author)
    Format:
    Journal article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29972
    Journal Title:
    Journal of Extension
    Journal Title Details:
    44(6) : 6FEA7
    Notes:
    6 pages.