12 pages., Article #: 5FEA1, via online journal., Extension engaged rural Idaho community stakeholders to assess local resources and readiness to address obesogenic contexts through use of the Extension tool HEAL MAPPS. Through participatory photomapping, focus group involvement, and a community readiness conversation, residents identified environmental resources and local efforts as supports for and barriers to healthful eating and active living. Findings indicated that the community was "vaguely aware" that rural obesity risk is a socioenvironmentally determined issue. Extension professionals using HEAL MAPPS effectively promoted new and shared knowledge of weight health resources among community members, enabled rural residents to have a voice in addressing the community context, and empowered community actions.
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
5 pages, We developed an Excel-based computational template Extension educators can use to assist clientele with scheduling irrigation for efficient use of water. With the template, the user applies the dual crop coefficient method to calculate evaporation and transpiration rates separately, with the result being more accurate soil water tracking as compared to what occurs when a single crop coefficient is used. Crop water needs can be conveniently calculated on the basis of soil characteristics, crop growth stages, and weather information. Application examples demonstrate that the amount and frequency of irrigation should be adjusted according to soil texture. The template and application examples are available to Extension professionals as electronic supplementary material.
13 pages., Article # 5FEA2, via online journal., Governmental and nongovernmental actors at different spatial and jurisdictional levels have information that can benefit natural resources management; however, barriers in communication and organizational culture often prevent information sharing and joint endeavors. Bridging entities, such as task forces or working groups, bring together potential stakeholders to pool expertise and stimulate shared learning. Using a network survey, interview data, and meeting minutes, we constructed a case study of task forces convened to stimulate management of the emerald ash borer, an invasive wood-boring beetle. We found that coordinated action among university and county Extension catalyzed bridging through visionary program design and network positioning.
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
5 pages., Article #: 4IAW3, via online journal., The Beginning Farmer Resource Network of Maine (BFRN) is a model for maximizing resources and improving farmer services through increased statewide communication and collaboration among a diverse group of agricultural service providers. Formed in 2012, BFRN is a cooperative network with shared leadership and no financial overhead. In a 2018 survey regarding BFRN's impacts, 92% of members (22 of 24 responding members) said they were more effective and efficient. The survey results also indicated that over 800 farmers had made positive changes as a result of members' participation in BFRN. BFRN's continuing high level of activity is a testament to the value this network model offers to participating organizations, agencies, and institutions.
15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
Keyser, Patrick (author), Schexnayder, Susan (author), Willcox, Adam (author), Bates, Gary (author), Boyer, Christopher N. (author), and Center for Native Grasslands Management
Human Dimensions Research Lab
University of Tennessee
Format:
Online journal article
Publication Date:
2019-12-12
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11232
10 pages, via online journal, Adoption of native warm-season grasses (NWSGs) in the tall fescue belt is limited despite studies documenting the potential contribution of these forages to profitable beef production. On the basis of two surveys conducted in Tennessee, a survey of beef producers and a survey of agricultural professionals, we evaluated perceptions of NWSG forages and how those perceptions could influence their adoption. Although agricultural professionals were more familiar with NWSGs than producers, both populations had limited knowledge regarding these forages, indicating that additional Extension education is needed. Our results provide useful guidance for developing NWSG forage educational programs for producers and agricultural professionals.
7 pages., Article #: 4IAW3, via online journal., The National 4-H Volunteer e-Forum is an alternative to multistate, face-to-face volunteer forums. Building on the success of regional e-forums, a collaborative group planned and offered three webinars that were relevant, economical, consistent, and convenient to attend. A blended learning strategy can successfully be used for focusing on both volunteer and organizational needs when approached with intentionality. Extension can use this model broadly to develop better trained corps of volunteers. Data-driven recommendations are included for Extension professionals interested in exploring hybrid training options.
6 pages, Profit teams comprise multiple consultants engaged to support farmer decision making by holistically analyzing farm challenges. We tested the idea of using profit teams to help advanced beginning farmers, those who are beyond start-up but have been in business less than 10 years, address constraints to growing their businesses. These new entrepreneurs often have entered agriculture without a family farming history or a connection to Extension. We describe the processes of selecting farmers and administering teams, and we highlight significant improvements in quality of life, production, and profitability reported by 35 farmers. Our lessons learned may guide other educators and funders in developing profit teams for their beginning farmer clients.
