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2. Rural newspaper forums : another model of communication for development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kasoma, Francis P. (author / Department of Mass Communication, University of Zambia)
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- Malaysia: Petaling Jaya, Malaysia : AIDCOM
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06385
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 1 (2) : 1-11
- Notes:
- James F. Evans Collection, This paper proposes that rural people can use a participatory rural newspaper as a rallying point for formal and informal discussions with development agents to improve their own life situation. The future of communication for development in the Third World lies in the shift from the use of big to small media like participatory rural newspaper. The micro model of communication for development presented here may be applied to other localized media instead of the participatory rural newspaper. But the adaption would require adjustments both in the theoretical as well as procedural approach to suit the particular mini medium. (original)