1. Creating when you have less: the impact of resource scarcity on product use creativity Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Mehta, Ravi (author) and Meng, Zhu (author) Format: Journal article Publication Date: 2016-02 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07119 Journal Title: Journal of Consumer Research Journal Title Details: 42(5) : 767-782