Subject Term: social media / Journal Title: Journal of Applied Communications

Start Over Subject Term social media Journal Title Journal of Applied Communications

1. Tackling structures and format - the "great unknown" in professional blogging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roberts, Owen (author) and Evans, Jim (author)
Format:: Journal article
Publication Date:: 2015
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06138
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 6-14

2. Agriculturists' personal and business use of online communication tools

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shaw, Kelsey (author), Meyers, Courtney (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06139
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 15-29

3. Exploring ways social media data inform public issues communication: an analysis of Twitter conversation during the 2012-2013 drought in Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wagler, Adam (author) and Cannon, Karen J. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06141
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 44-60

4. U.S. agricultural commodity organizations' use of blogs as a communications tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Madeline L. (author), Meyers, Courtney (author), Irlbeck, Erica (author), and Burris, Scott (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06142
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 61-75

5. Identifying agriculturists' online communication tool training needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06780
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 6-20

6. Identifying agriculturists' online communication tool training needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06851
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 6-20

7. Prince farming takes a wife: exploring the use of agricultural imagery and stereotypes on ABC's The Bachelor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Beam, Brooke W. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06898
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 20-33

8. Exploring agriculturalists' use of social media for agricultural marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2014
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(4) : 72-85

9. Totally transparent: a qualitative study about the impact of farm tours on bloggers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author), Ray, Jennifer (author), Becker, Jessie (author), and Baker, Lauri M. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07040
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 48-61

10. The impact of new media on policy affecting agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Lauri M. (author) and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07092
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(3) : 17-31

11. A review of spreadable media: creating value and meaning in a networked culture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author)
Format:: Book review
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07421
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 6-9

12. Tweeting with authority: identifying influential participants in agriculture-related water quality Twitter conversations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wickstrom, Ashlan E. (author) and Specht, Annie R. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08164
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 45-54

13. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 17-32

14. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 7-18

15. A content analysis of Extension's presence on 1890 Land-Grand University websites

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 2

16. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article7

17. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.

18. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
Format:: Online journal article
Publication Date:: 2017
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4)
Notes:: 14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].

19. Why websites work: An examination of interdisciplinary agricultural center websites

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
Format:: Online journal article
Publication Date:: 2018
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.

20. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
Format:: Online journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.

21. Comparison of extension personnel and supervisor perceptions of communications activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.

22. The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: An analysis of the media attention and media framing of the Florida water and climate alliance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Qu, Shuyang (author), Irani, Tracy (author), and Iowa State University University of Florida
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10162
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.

23. Exploring communication tendencies of program facilitators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurtzo, Fawn (author), Edgar, Leslie D. (author), Edgar, Don W. (author), Graham, Donna L. (author), and Russell, Mark (author)
Format:: Online journal article
Publication Date:: 2019-03
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10237
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1) : 1-17
Notes:: pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.

24. Exploring the uses and gratifications of agricultural blog readers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
Format:: Online journal article
Publication Date:: 2015
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 1-13
Notes:: 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.

25. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.

26. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
Format:: Online journal article
Publication Date:: 2019-11
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.

27. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
Format:: Online journal article
Publication Date:: 2019-11
Published:: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.

28. An investigation of agricultural crisis communications via social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gibson, Courtney (author), Irlbeck, Erica (author), Meyers, Courtney (author), Akers, Cindy (author), Price, Peggy (author), and Texas Tech University
Format:: Online journal article
Publication Date:: 2019-11
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11060
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.

29. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.

30. Utilizing Twitter to communicate risk after a natural disaster

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author), Suits, Teresa (author), McLeod-Morin, Ashley (author), Telg, Ricky W. (author), and Association for Communication Excellence (ACE) University of Nebraska-Lincoln University of Florida
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11304
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 18 pages., via online journal, Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the Centers for Disease Control’s crisis communication recommendations. Data were collected using Sysomos Media Analytics Platform (MAP). The search included tweets about mosquito control two weeks before and two weeks after Hurricane Michael made landfall and was limited to Florida residents. There were 198 tweets about mosquito control in this timeframe, and a sharp increase in tweets in the weeks following the hurricane. Users tweeting the most about mosquito control were public agencies like mosquito control districts, and common hashtags included #mosquito and #mosquitocontrol; #HurricaneMichael was rarely used. The largest number of tweets were identified with the frame Be First to warn people about mosquito spraying in their local areas. A minority of tweets promoted self-efficacy or promoted action related to mosquito control. None of the analyzed tweets expressed empathy. Extension can use the findings from this study to guide future risk communication on social media following a natural disaster.

31. Exploring social media engagement of a mosquito control campaign: Comparing engagement rates per content type and content frame

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod-Morin, Ashley (author), Beattie, Peyton (author), Rampold, Shelli (author), Telg, Ricky W. (author), and Association for Communication Excellence (ACE) University of Florida
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11307
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 14 pages., via online journal, This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth focus groups should also be conducted to test the frames and messages used in this study. Practitioners should consider using the personal responsibility frame when communicating with the public about mosquito-related topics. Furthermore, practitioners should also apply the use of authoritative figures when designing a campaign similar to the one in this study after determining what authoritative figures effectively resonate with the intended audience.

32. Characteristics of Oklahoma agritourism Facebook posts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany (author), Settle, Quisto (author), Riggs, Angel (author), Tomas, Stacy (author), King, Audrey E.H. (author), and Association for Communication Excellence (ACE)
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11308
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.

33. Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rohling, Katie (author), Wandersee, Cassie (author), Baker, Lauri M. (author), and Tomlinson, Peter (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11431
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(3) : 83-92
Notes:: Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.

34. Examining Consumers' Trust in the Food Supply Chain

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, R.H. Chadelle (author), Ruth, K. Taylor (author), and Easterly III, Tre, R.G. (author)
Format:: Journal article
Publication Date:: 2020-05-13
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11778
Journal Title:: Journal of Applied Communications
Journal Title Details:: Iss.2, Vol. 104
Notes:: 18 pages, via online journal, Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent.

35. Crisis Communications in a Natural Agricultural Disaster

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irlbeck, Erica (author) and Moore, Austin (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12032
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol 104, Issue 4
Notes:: 21 pages, Online journal, Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found that communicators should be prepared to develop a system to communicate about and accept donations, develop a network of organizations that can be supportive in a crisis situation, and let people be the subject of the messaging. The data also indicate that an undergraduate course in crisis communications would be beneficial.

36. Perceptions of Social Media Use Among U.S. Women Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Daigle, Kerry (author) and Heiss, Sarah N. (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12101
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 23 pgs., Online Journal, Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to reach consumers, seek agricultural information, and maintain emotional connections with other farmers. Though important, women farmers are often overlooked in agricultural research and training programs. Theoretical and practical implications highlight how social media and agricultural trainings can promote media literacy and promote women farmers' success in agriculture.

37. Building engagement in Facebook: A case study with Utah State University Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.

38. Emotion and Virality of Food Safety Risk Communication Messages on Social Media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wang, Xiajing (author), Nan, Xiaoli (author), and Stanley, Samantha (author)
Format:: Journal article
Publication Date:: 2021-10-01
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12305
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 3
Notes:: 28 pages., This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.

39. Emotion and virality of food safety risk communication messages on social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wang, Xiaojing (Romy) (author), Nan, Xiaoli (author), Stanley, Samantha J. (author), Wang, Yuan (author), Waks, Leah (author), and Broniatowski, David (author)
Format:: Journal article
Publication Date:: unknown
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12403
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Iss. 3
Notes:: 28 pages, This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.

40. Framing friction: a content analysis investigating How the CDC framed social Media communication with the public during the COVID-19 pandemic

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kandzer, Michaela (author), Castano, Valentina (author), Baker, Lauri M. (author), and McLeod-Morin,Ashley (author)
Format:: Journal article
Publication Date:: 2022
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12583
Journal Title:: Journal of Applied Communications
Journal Title Details:: V. 106, Iss. 1
Notes:: 18pgs, The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using Facebook videos. Five videos directly related to COVID-19 were selected from the CDC’s Facebook page for analysis. A content and framing analysis was used to determine emergent frames and the use of organization-public relationship (OPR) indicators to better understand how a public entity communicates with the public during a pandemic. Emergent frames were community, protecting yourself, encouragement to take action, understanding, and fear. A conversational tone of voice was used in four out of the five videos, and each video demonstrated the use of at least one OPR indicator. Implications from this work reinforce that Facebook videos can be used to communicate the importance of scientific information using conversational voice and OPR indicators. It is recommended that agricultural communicators include OPR indicators in social media videos during other similar zoonotic disease crises. Future research should seek to understand the public’s response to this type of scientific communication.

41. Young mothers’ trust of celebrities and influencers for food safety and nutrition information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto (author), Harvey, Linnea (author), Ruth, Taylor (author), and Rumble, Joy N. (author)
Format:: Journal Article
Publication Date:: 2023
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12930
Journal Title:: Journal of Applied Communications
Journal Title Details:: V.107, Iss.2
Notes:: 21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.

42. Exploring social media and online communication use by direct-to-consumer agricultural businesses in upstate New York

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weingarten, Katerina (author), Settle, Quisto (author), Harvey, Linnea (author), and Cartmell, Dwayne (author)
Format:: Journal Article
Publication Date:: 2023
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12936
Journal Title:: Journal of Applied Communications
Journal Title Details:: V.107, Iss.2
Notes:: 24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.

43. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36674
Journal Title:: Journal of Applied Communications
Journal Title Details:: 94(3-4) : 6-21

44. Communication preferences of Florida Farm Bureau young farmers and ranchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky (author) and Barnes, Carly (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00003
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(2) : 50-65

45. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
Journal Title:: Journal of Applied Communications
Journal Title Details:: 94(3-4) : 6-21

46. Agricultural legislation: the presence of California Proposition 2 on You Tube

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rhoades, Emily (author) and Goodwin, Joy (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00006
Journal Title:: Journal of Applied Communications
Journal Title Details:: 95(1) : 22-35

47. Using Facebook as a communication tool in agricultural-related social movements

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Doerfert, David (author), Irlbeck, Erica (author), and Graybill-Leonard, Mica (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00008
Journal Title:: Journal of Applied Communications
Journal Title Details:: 95(3) : 45-56

48. Advocacy in agricultural social movements: exploring Facebook as a public relations communication tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Doerfert, David (author), Irlbeck, Erica (author), and Graybill-Leonard, Mica (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00009
Journal Title:: Journal of Applied Communications
Journal Title Details:: 95(3) : 68-81

49. Attribution, interpretation and integrity in online research-based communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson-Wilk, Mark (author) and Ginsburg, Ariel (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00100
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(2) : 7-10

50. Preferred information channels and source trustworthiness: assessing communication methods used in Florida's battle against citrus greening

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky (author), Irani, Tracy (author), Chiarelli, Christy (author), Monaghan, Paul (author), Scicchitano, Michael (author), and Johns, Tracy (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00324
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(1) : 42-53

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