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2. A perplexing process: Understanding how agricultural producers process best management practice information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Audrey E.H. (author), Baker, Lauri M. (author), and Oklahoma State University Kansas State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10164
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
3. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
4. Agricultural Scientists’ Perceptions of Working with Reporters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Young, Laura (author), and Rumble, Joy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 20 pages., Mass media is the main source of scientific information for most Americans, but inaccuracy of reporting has threatened the public’s understanding of science. Perceived media bias and fake news has also made the public skeptical of the media, and scientists’ perceptions are no different. Because scientists are the most trusted source for scientific information in America, it is important they remain willing to work with the media. This study used the Theory of Planned Behavior (TPB) to explore scientists’ perceptions of working with reporters, including their attitude, subjective norms, behavioral control, and intent to engage with the media in the future. In-depth interviews were conducted with 13 tenure-track faculty at the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) in spring 2018. These participants represented low, moderate, and high communicators. The findings from this study indicated mostly negative attitudes toward reporters due to skepticism in their ability to accurately report science. Behavioral control was also limited due to time and ability constraints, but participants recommended trainings as ways to increase behavioral control. Subjective norms were somewhat mixed, with some positive norms from mentors but perceived negative norms from the public. Despite negative attitudes toward reporters, intent to engage with the media was mixed. However, subjective norms and behavioral control were often discussed as reasons to not engage with reporters. The findings from this study offered recommendations for both practice and research to help foster positive relationships between scientists and reporters.
5. Agricultural communications efforts during Florida's medfly infestations of 1997 and 1998
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, R. (author) and Dufresne, M. (author)
- Format:
- Journal article
- Publication Date:
- 2001
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15883
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 85 (1) : 7-23
6. An approach to annual reports by agricultural research departments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06381
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (1) : 40-3
- Notes:
- James F. Evans Collection, Leaders in agricultural research institutions in many developing countries want to publish English-language annual reports. They have few editorial and financial resources. Few have (1) analyzed their reasons for reporting, (2) set priorities among audiences, or (3) considered a design that would serve the audience(s). This paper proposes three main audiences for such reports: heads of agencies that use agricultural research findings, agricultural scientists, and some persons interested in agricultural science (but not scientists). An audience-friendly approach is suggested for the design and preparation of annual reports that can be more useful than those written in the usual scientific-report form. (original)
7. Attribution, interpretation and integrity in online research-based communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson-Wilk, Mark (author) and Ginsburg, Ariel (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00100
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(2) : 7-10
8. Changing horses: shifting agricultural experiment station publications from paper to electronic format
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodenbaugh, Eric (author), Holcombe, Gloria (author), and Hartman, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18741
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 87(1) : 7-26
9. Communicators as architects of change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Dave (author)
- Format:
- Commentary
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18743
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 87(1) : 39-41
10. Editor preferences for the use of scientific information in livestock publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cartmell, D. Dwayne II (author) and Naile, Traci L. (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36685
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 93(1-2) : 45-57
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