Search

    Start Over Subject Term media effectiveness Journal Title Journal of Applied Communications

    43. Sources and channels of information used by educational program clients

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Israel, Glenn D. (author) and Wilson, Kristen M. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26488
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 55-78

    44. Targeting Hispanic immigrants with food safety communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boone, Kristina (author), Penner, Karen (author), Johnson, Becky (author), Young, Audrey (author), and Lubbers, Charles (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21729
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    88(3) : 21-31

    45. The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Meyers, Courtney (author), and Li, Nan (author)
    Format:
    Journal Article
    Publication Date:
    2020-01-01
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11861
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    2, Volume 104
    Notes:
    16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p &lt; .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.

    46. The agricultural blogosphere: a snapshot of new agricultural communicators online

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhoades, Emily (author) and Hall, Kelsey (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28364
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    91(3&4) : 37-55
    Notes:
    Abstract posted at http://www.aceweb.org/jac/jac.html

    48. Trends in Michigan farmers' information-seeking behaviors and perspectives on the delivery of information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Suvedi, Murari (author), Lapinski, Maria Knight (author), and Campo, Shelly (author)
    Format:
    Journal article
    Publication Date:
    1999-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11039
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    <83 (3): 33-50>