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    Start Over Subject Term attitudes Journal Title Journal of Applied Communications

    71. Stiffening strategies: a 20-year review of agricultural journalist experiences in the publication-reader-advertiser triad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and Banning, Stephen (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36675
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 37-50

    72. Student expectations and reflections of a study away course experience to Washington, D.C

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Arnold, Shannon (author), and M (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07427
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 86-99

    74. Targeting Hispanic immigrants with food safety communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boone, Kristina (author), Penner, Karen (author), Johnson, Becky (author), Young, Audrey (author), and Lubbers, Charles (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21729
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    88(3) : 21-31

    75. Teaching convergence in 21st Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loizzo, Jamie (author), Borron, Abigail (author), Gee, Amanda (author), and Ertmer, Peggy A. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07428
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 100-118

    77. The effect of message frames on attitudes toward internationalizing agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28004
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    91(1-2) : 31-49
    Notes:
    Abstract posted at www.aceweb.org

    78. The effects of online video on consumers’ attitudes toward local food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.

    79. The power of words: exploring consumers' perceptions of words commonly associated with agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Holt, Jessica (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA: Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08310
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98 (2): 23-36

    80. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 119-133
    Notes:
    Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.