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2. Communication preferences of Florida Farm Bureau young farmers and ranchers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky (author) and Barnes, Carly (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00003
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(2) : 50-65
3. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
4. Preferred information channels and source trustworthiness: assessing communication methods used in Florida's battle against citrus greening
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky (author), Irani, Tracy (author), Chiarelli, Christy (author), Monaghan, Paul (author), Scicchitano, Michael (author), and Johns, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00324
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(1) : 42-53
5. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].