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    Start Over Subject Term animal welfare Subject Term food Subject Term public attitudes Journal Title Journal of Applied Communications

    1. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katie M. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(3) : 21-36

    2. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32