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2. A Moment-to-Moment Analysis of Trust in Agricultural Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105, Issue 2 (2021)
- Notes:
- 22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
3. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 94(3-4) : 6-21
4. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
- Format:
- journal articles
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(3) : 74-87
- Notes:
- Online via open access.
5. Exploring agriculturalists' use of social media for agricultural marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 98(4) : 72-85
6. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
7. Selected GO TEXAN members' online presence: a communications audit
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Irlbeck, Erica (author), Gibson, Courtney (author), and Ahrens, Chelsey (author)
- Format:
- journal articles
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00836
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(3) : 26-37
- Notes:
- Online via open access.