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    Start Over Publication Year 2016 Journal Title Journal of Applied Communications

    1. The spirit lives on: communication seminars as a surprisingly hardy, valuable, and promising heritage of NPAC [National Project in Agricultural Communications]

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Kerry J. (author) and Evans, Jim (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06792
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 92-104

    2. Literature themes from five decades of agricultural communications publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williford, Bo/David (author), Edgar, Leslie D. (author), Rucker, K. Jill (author), and Estes, Stuart (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06793
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 80-91

    3. Let's get theoretical: a quantitative content analysis of theories and models used in the Journal of Applied Communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Lauri M. (author) and King, Audrey E.H. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06794
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 67-79

    4. Coming of age: how JAC is reflecting a national research agenda for communications in agriculture, natural resources, and life and human sciences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodriguez, Lulu (author) and Evans, James F. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06795
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 45-66

    5. Agricultural communications: perspectives from the experts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurtzo, Fawn; (author), Hansen, Maggie Jo; (author), Rucker, K. Jill; (author), and Edgar, Leslie D. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06796
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 33-43

    6. Agricultural communications: a national portrait of undergraduate courses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cannon, Karen J. (author), Specht, Annie R. (author), and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06797
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(1) : 22-32

    8. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    9. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    10. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 43-56

    11. Opening the doors to agriculture: the effect of transparent communication on attitude

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author) and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07425
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 57-72

    12. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 73-85

    13. Student expectations and reflections of a study away course experience to Washington, D.C

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Arnold, Shannon (author), and M (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07427
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 86-99

    14. Teaching convergence in 21st Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loizzo, Jamie (author), Borron, Abigail (author), Gee, Amanda (author), and Ertmer, Peggy A. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07428
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 100-118

    15. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 119-133
    Notes:
    Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.

    16. Exploring perspectives of the student competencies needed to advocate for agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Gorham, Laura M. (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08163
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 55-67

    17. Tweeting with authority: identifying influential participants in agriculture-related water quality Twitter conversations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wickstrom, Ashlan E. (author) and Specht, Annie R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08164
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 45-54

    18. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 33-44

    19. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32

    20. Viewer perceptions and preferences for Farmweek

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 6-16

    21. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(3)
    Notes:
    13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.

    22. Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rohling, Katie (author), Wandersee, Cassie (author), Baker, Lauri M. (author), and Tomlinson, Peter (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11431
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(3) : 83-92
    Notes:
    Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.