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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 10-27
- Notes:
- Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(4) : 33-44
