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    Start Over Subject Term appeals (message) Journal Title Journal of Applied Communication Research

    2. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author) and Kim, Kihan (author)
    Format:
    Journal article
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    39(1) : 55-74

    3. Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215

    4. Using the EPPM to create and evaluate the effectiveness of brochures to increase the use of hearing protection in farmers and landscape workers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Sandi W. (author), Rosenman, Kenneth D. (author), Kotowski, Michael R. (author), Glazer, Edward (author), McFeters, Courtnay (author), Keesecker, Nicole M. (author), and Law, Angela (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28493
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    36(2) : 200-218