1. Generic advertising wearout: the case of the New York City fluid milk campaign Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author) Format: Journal article Publication Date: 1996-12 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307 Journal Title: Journal of Agricultural and Resource Economics Journal Title Details: 21(2) : 199-209 Notes: Cites evidence of wearout.
