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2. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31 : 325-340
3. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risus, Antje (author), Hamm, Ulrich (author), and Department of Food and Agricultural Marketing, University of Kassel, Witzenhausen, Germany
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10264
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31(3) : 325-340
- Notes:
- 16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
4. How technology features influence public response to new agrifood technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ronteltap, Amber (author), Reinders, Machiel, J. (author), Van Dijk, Suzanne M. (author), Heijting, Sanne (author), Van der Lans, Ivo A. (author), and Lotz, Lambertus A. P. (author)
- Format:
- Journal article
- Publication Date:
- 2016-08
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10266
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(4) : 643-672
- Notes:
- 30 pages., Via online journal., New agrifood technologies are often difficult to grasp for the public, which may lead to resistance or even rejection. Insight into which technology features determine public acceptability of the technology could offer guidelines for responsible technology development. This paper systematically assesses the relative importance of specific technology features for consumer response in the agrifood domain in two consecutive studies. Prominent technology features were selected from expert judgment and literature. The effects of these features on consumer evaluation were tested in a consumer study (n = 745). Fictitious technologies were used to avoid any uncontrollable contextual influences that existing new technologies may evoke. Results show that technologies that were seen as more natural and newer were perceived less risky, more beneficial, and were evaluated more positively. Technologies applied to food were judged to be more beneficial, but also more risky than those applied to non-food. Technologies used in the production process were perceived to be less risky and evaluated more positively than those used in the product. Technologies owned by the market leader were perceived to be more beneficial, and evaluated more positively than those that were freely available. In a next study (n = 440), effects of the technology features on consumer response were tested for existing new agrifood technologies. This study replicated the results for perceived naturalness, perceived newness, and place in the production process where the technology is applied. However, in contrast to the first study, we did not find an effect of application area (food versus non-food) and technology ownership.
5. Consumer perceptions about local food in New Zealand, and the role of life cycle-based environmental sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
- Format:
- Journal article
- Publication Date:
- 2016-06-01
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(3) : 479-505
- Notes:
- 27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
6. Maintaining trust and credibility in a continuously evolving organic food system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thorsø, Martin Hvarregaard (author) and Department of Agroecology, Aarhus University, TjeleDenmark
- Format:
- Journal article
- Publication Date:
- 2015-08
- Published:
- Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10269
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 28(4) : 767-787
- Notes:
- 21 pages., Credibility is particularly important in organic food systems because there are only marginal visual and sensorial differences between organic and conventionally produced products, requiring consumers to trust in producers’ quality claims. In this article I explore what challenges the credibility of organic food systems and I explore how credibility of organic food systems can be maintained, using the Danish organic food system as a case study. The question is increasingly relevant as the sale of organic food is growing in Denmark as well as globally, and consumers’ expectations of organics continuously evolve. The inquiry is threefold, first I outline a conceptual framework for understanding trust and credibility in the food system, secondly I explore the developments in Danish organic food systems and thirdly discuss the challenges and opportunities for maintaining trust in the Danish organic food system. In the analysis I indicate eight key challenges: (1) unrealistic expectations, (2) blind trust and little motivation for extending their knowledge, (3) consumers assess the overall credibility of organic products, (4) ambitious ethical principles, (5) new consumer groups introduce new expectations, (6) frozen requirements in a changing world, (7) growing imports and labelling and (8) multiple versions of organics and the diversity is growing, as well as four aspects which may maintain the credibility of organics if implemented: (1) coordinate expectations, (2) communicate requested information, (3) institutional reform and (4) open communication of pros and cons of organic production.
7. Conflict over risks in food production: a challenge for democracy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, Karsten Klint (author)
- Format:
- Journal article
- Publication Date:
- 2006-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25171
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 19(3) : 269-284
8. Feeling food: the rationality of perception
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beekman, Volkert (author)
- Format:
- Journal article
- Publication Date:
- 2006-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25173
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 19(3) : 301-312
9. From trust to trustworthiness: why information is not enough in the food sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meijboom, Franck L.B. (author), Visak, Tatjana (author), and Brom, Frans W.A. (author)
- Format:
- Journal article
- Publication Date:
- 2006-08
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25175
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 19(5) : 427-442
10. Sustainable food consumption: exploring the consumer "attitude-behavioral intention" gap
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author) and Vermeir, Iris (author)
- Format:
- Journal article
- Publication Date:
- 2006-04
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25176
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 19(2) : 169-194
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