1. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author) Format: Journal article Publication Date: 1999-04 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585 Journal Title: Journal of Agricultural and Applied Economics Journal Title Details: <31(1): 15-28>