1. On the estimation of advertising effects for branded products: an application to spaghetti sauces Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author) Format: Journal article Publication Date: 1997-12 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725 Journal Title: Journal of Agricultural and Applied Economics Journal Title Details: 29(2): 291-302 Notes: 12 p