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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Yue, Chengyan (author), Hugie, Kari (author), and Watkins, Eric (author)
Format:
Journal article
Publication Date:
2012-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00999
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
44(4) : 549-560
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:
Journal article
Publication Date:
2013-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
45(2) : 229-242
Notes:
Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ho, Shuay-Tsyr (author), Rickard, Bradley J. (author), and Liaukonyte, Jura (author)
Format:
Journal article
Publication Date:
2014-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05781
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
46(4) : 593-613