5 pages, The current study also focuses and analyses the farmers’ inclination and their usage of smart
phone for agricultural extension. This research is based on survey research method in which a
closed-ended questionnaire was developed after the review of relevant literature. Furthermore,
purposive and convenient sampling techniques were used to collect the data from the respondents
who are farmers in Punjab. The study was conducted during the year 2020 in the selected district
of Bahawalnagar. Overall results elaborate that age and education were among the factors that
accounted for familiarity with apps. However, 42.9 percent of the respondents with the age 30 to
40 were somehow familiar with Agri-apps and 17.3 percent of respondents with twelve years of
schooling were familiar with the apps usage. Likewise, 37 respondents in age bracket of 20 to
30 were of the view that usage of apps have resulted in increased agricultural production. It was
concluded that age and education of the respondents had significant impact on the usage and
familiarity of the apps available on smart phones.
Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.
