20 pages., via online journal, This study analyses the influences of sociodemographic factors, business orientation of farmers, and farm characteristics on adoption of ICT-based information through primary data collected from 461 farmers in eight districts of Uttar Pradesh, India. A personal interview survey was conducted using a pre-tested structured questionnaire. The Poisson Count Regression Model was used to analyze the factors influencing use of the information derived through ICT-based systems on various agricultural practices. The findings indicate that education, income, and social category of farmers are important sociodemographic factors affecting the adoption of ICT-based information systems. Similarly, farmers who consider farming as a business venture, practice a diversified cropping system, and have small farms are more likely to use ICT-based information.
15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.
