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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mellor, C. Michael (author)
- Format:
- Book review
- Publication Date:
- 1965-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 5(4) : 58
- Notes:
- Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chattopadhyay, A. (author), Dube, L. (author), and Letarte, A. (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25292
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 36(6) : 82-89
