1. Should advertising appeals match the basis of consumers' attitudes? Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Chattopadhyay, A. (author), Dube, L. (author), and Letarte, A. (author) Format: Journal article Publication Date: 1996 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25292 Journal Title: Journal of Advertising Research Journal Title Details: 36(6) : 82-89