Search

    Start Over Subject Term content analysis Subject Term environment Journal Title Journal of Advertising

    1. A content analysis of environmental advertising claims: a matrix method approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    2. Shades of green: a multidimensional analysis of environmental advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 21-32

    Limit your search