1. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Herbst, Kenneth C. (author) and Allan, David (author) Format: Journal article Publication Date: 2006 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493 Journal Title: International Journal of Advertising Journal Title Details: 25(2) : 213-222
