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    Start Over Subject Term international communication Journal Title International Journal of Advertising

    1. Consumer attitudes towards products of foreign origin: do they vary across product classes?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaynak, Erdener (author) and Cavusgil, S. Tamer (author)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36499
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    2(2) : 147-157

    2. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Livingstone, Sonia (author) and Simpson, Lisa S. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 223-245

    3. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    4. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447

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