1. Growth-related measures of brand equity elasticity in food firms Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Sporleder, Thomas L. (author) and Liu, Juan (author) Format: Journal article Publication Date: 2007 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835 Journal Title: International Food and Agribusiness Management Review Journal Title Details: 10(1) Notes: Posted at AgEcon Search: http://agecon.lib.umn.edu