1. Consumer response to negative information on meat consumption in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cordts, Anette (author), Nitzko, Sina (author), and Spiller, Achim (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11312
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 17 Special Issue A : 83-106
- Notes:
- 690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.