Subject Term: consumers and farming methods / Journal Title: Food Policy

Start Over Subject Term consumers Subject Term farming methods Journal Title Food Policy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Britwum, Kofi (author) and Yiannaka, Amalia (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11451
Journal Title:: Food Policy
Journal Title Details:: 86 : 101726
Notes:: 14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
Journal Title:: Food Policy
Journal Title Details:: 87 : 101743
Notes:: 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."

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