Subject Term: appeals (message) and bias / Journal Title: European Journal of Marketing

Start Over Subject Term appeals (message) Subject Term bias Journal Title European Journal of Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davies, Mark A.P. (author) and Wright, Len T. (author)
Format:: Journal article
Publication Date:: 1994
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28008
Journal Title:: European Journal of Marketing
Journal Title Details:: 28(2) : 57-67

Bibleaves