1. Evolving optimum media-mix and communication strategies for rural markets Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Aneja, R.K. (author) Format: Journal article Publication Date: 1992-05-30 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27164 Journal Title: Economic and Political Weekly Journal Title Details: Vol. 27, Issue 22, pp. M75-M79