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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Klein, K.K. (author), Richards, T.J. (author), and Walburger, A. (author)
Format:
Journal article
Publication Date:
1997
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08972
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
45(2) : 93-110
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
38 : 471-488
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1994
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14816
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
42 : 381-396
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jensen, Helen H. (author) and Schroeter, John R. (author)
Format:
Journal article
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07477
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
40 : 271-294
Notes:
cited reference, The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns distributed through national television networks have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase and may even have decreased, the panelists' demand for beef. (author)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jensen, H.H. (author) and Schroeter, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
40 : 271-294
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Funk, T. (author / University of Guelph) and University of Guelph
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00592
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
28(2): 26-40
Notes:
Phase 2