Subject Term: advertising / Journal Title: CHATS

1. Time or audience: which should we pay for?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Park, R.H. (author)
Format:: Journal article
Publication Date:: 1948
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09361
Journal Title:: CHATS
Journal Title Details:: January 1948 : 10-12
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

2. The farm market

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1948-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09370
Journal Title:: CHATS
Journal Title Details:: December 1948 : 9
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

3. RFD station manager relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jackson, J. (author)
Format:: Journal article
Publication Date:: 1948-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09373
Journal Title:: CHATS
Journal Title Details:: December 1948 : 11
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3 Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

4. Think more commercially

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schneider, S. (author)
Format:: Journal article
Publication Date:: 1950-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09418
Journal Title:: CHATS
Journal Title Details:: May 1950 : 1
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

5. About these free publicity releases

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schneider, S. (author)
Format:: Journal article
Publication Date:: 1950-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09421
Journal Title:: CHATS
Journal Title Details:: March 1950 : 1
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

6. Off the deep end

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bill, E. (author)
Format:: Journal article
Publication Date:: 1950-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09431
Journal Title:: CHATS
Journal Title Details:: July 1950 : 12
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

7. To develop the profession

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schneider, S. (author)
Format:: Journal article
Publication Date:: 1950-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09432
Journal Title:: CHATS
Journal Title Details:: October 1950 : 1
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

8. Why did I write this month's editorial

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schneider, S. (author)
Format:: Journal article
Publication Date:: 1950-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09433
Journal Title:: CHATS
Journal Title Details:: October 1950 : 3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

9. Sponsor magazines hits another lick for farm broadcasters

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1950-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09434
Journal Title:: CHATS
Journal Title Details:: October 1950 : 3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

10. Worcester gives key to success in RFD

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Worcester, C. (author)
Format:: Journal article
Publication Date:: 1950-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09436
Journal Title:: CHATS
Journal Title Details:: November 1950 : 17
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

11. A bouquet, a criticism, a suggestion from RFDs

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1952-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09446
Journal Title:: CHATS
Journal Title Details:: September 1952 : 5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

12. How much service should an RFD give the sponsor outside of air

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1953-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09450
Journal Title:: CHATS
Journal Title Details:: April 1953 : 3, 5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

13. Should RFD be the voice for several competitive sponsors?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1953-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09454
Journal Title:: CHATS
Journal Title Details:: July 1953 : 2-3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

14. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1953-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09457
Journal Title:: CHATS
Journal Title Details:: September 1953 : 3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

15. Farm radio and TV: excerpt from President Jackson's report

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jackson, J. (author)
Format:: Journal article
Publication Date:: 1954-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09466
Journal Title:: CHATS
Journal Title Details:: 15(11) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

16. Sales role of RFDs: a guest editorial

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chapman, J. P. (author)
Format:: Journal article
Publication Date:: 1955-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09469
Journal Title:: CHATS
Journal Title Details:: 16(3) : 5-6
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

17. RFDs should work for listeners, advertisers, management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Worcester, C. (author)
Format:: Journal article
Publication Date:: 1951-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09472
Journal Title:: CHATS
Journal Title Details:: June 1951 : 3, 6
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

18. Farm director doubling as a salesman

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1963
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09474
Journal Title:: CHATS
Journal Title Details:: 24(1) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

19. Off-air service to sponsors

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1963-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09477
Journal Title:: CHATS
Journal Title Details:: 24(5) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

20. On farm broadcasters delivering commercial copy

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1963-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09478
Journal Title:: CHATS
Journal Title Details:: 24(8) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

21. On NATRFD members concerning themselves with direct sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1963-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09479
Journal Title:: CHATS
Journal Title Details:: 24(9) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

22. The service a radio or TV farm director gives to sponsors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtiss, D. (author)
Format:: Journal article
Publication Date:: 1964-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09482
Journal Title:: CHATS
Journal Title Details:: 25(7) : 7
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

23. Attitudes toward sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1966-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09487
Journal Title:: CHATS
Journal Title Details:: 27(4) : 5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

24. We already have looked at ourselves

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walton, R.J. (author)
Format:: Journal article
Publication Date:: 1966-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09490
Journal Title:: CHATS
Journal Title Details:: 27(5) : 7-8
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

25. Farm broadcasting gets reactions in sales seminars

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilkinson, R. (author)
Format:: Journal article
Publication Date:: 1966-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09492
Journal Title:: CHATS
Journal Title Details:: 27(9) : 2-3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

26. Why we don't buy more farm radio-tv

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayo, G. (author)
Format:: Journal article
Publication Date:: 1972-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09496
Journal Title:: CHATS
Journal Title Details:: 33(4) : 4
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

27. Reasons farm broadcasting is not getting its proper share of farm advertising dollars

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1972-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09497
Journal Title:: CHATS
Journal Title Details:: 33(5) : 3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

28. Farm broadcasters lose 50 million dollar order

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Herweg, G.W. (author)
Format:: Journal article
Publication Date:: 1973-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09500
Journal Title:: CHATS
Journal Title Details:: 34(9) : 4-5
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

29. What's the future of farm broadcasting?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sandstrom, T.M. (author)
Format:: Journal article
Publication Date:: 1974-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09502
Journal Title:: CHATS
Journal Title Details:: 35(6) : 3
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

30. Some highlights of Doane study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kremer, R.H. (author)
Format:: Journal article
Publication Date:: 1974-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09503
Journal Title:: CHATS
Journal Title Details:: 35(7) : 6
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

31. Farm broadcasting in transition

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harper, Dix (author)
Format:: Journal article
Publication Date:: 1975-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09504
Journal Title:: CHATS
Journal Title Details:: 36(5) : 1
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

32. Are broadcasters, reps, agencies and clients working together for the common goals?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vail, M. (author)
Format:: Journal article
Publication Date:: 1984-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09523
Journal Title:: CHATS
Journal Title Details:: 45(7) : 35
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

33. If it affects farmers, it affects us too

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Balvanz, R. (author)
Format:: Journal article
Publication Date:: 1990
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09584
Journal Title:: CHATS
Journal Title Details:: 51(1) : 4
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

Bibleaves

1. Time or audience: which should we pay for?

2. The farm market

3. RFD station manager relations

4. Think more commercially

5. About these free publicity releases

6. Off the deep end

7. To develop the profession

8. Why did I write this month's editorial

9. Sponsor magazines hits another lick for farm broadcasters

10. Worcester gives key to success in RFD

11. A bouquet, a criticism, a suggestion from RFDs

12. How much service should an RFD give the sponsor outside of air

13. Should RFD be the voice for several competitive sponsors?

14. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums

15. Farm radio and TV: excerpt from President Jackson's report

16. Sales role of RFDs: a guest editorial

17. RFDs should work for listeners, advertisers, management

18. Farm director doubling as a salesman

19. Off-air service to sponsors

20. On farm broadcasters delivering commercial copy

21. On NATRFD members concerning themselves with direct sales

22. The service a radio or TV farm director gives to sponsors

23. Attitudes toward sales

24. We already have looked at ourselves

25. Farm broadcasting gets reactions in sales seminars

26. Why we don't buy more farm radio-tv

27. Reasons farm broadcasting is not getting its proper share of farm advertising dollars

28. Farm broadcasters lose 50 million dollar order

29. What's the future of farm broadcasting?

30. Some highlights of Doane study

31. Farm broadcasting in transition

32. Are broadcasters, reps, agencies and clients working together for the common goals?

33. If it affects farmers, it affects us too

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