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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Polonsky, Michael Jay (author) and Rosenberger, Philip J. (author)
- Format:
- Journal article
- Publication Date:
- 2001-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13403
- Journal Title:
- Business Horizons
- Journal Title Details:
- <44(5): 21-30>
- Notes:
- 10 p.