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    Start Over Subject Term consumers Subject Term risk management Journal Title British Food Journal

    1. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
    Journal Title:
    British Food Journal
    Journal Title Details:
    112(3) : 306-322

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