1. Irreversibility in advertising-demand response functions: an application to milk Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kaiser, Harry M. (author) and Kamp, Philip R. Vande (author) Format: Journal article Publication Date: 1999-05 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10395 Journal Title: American Journal of Agricultural Economics Journal Title Details: <81(2): 385-396>